A look at Starbucks’ marketing strategy Essay Example for Free

A look at Starbucks’ marketing strategy Essay We have no patent on anything we do and anything we do can be copied by anyone else. But you cant copy the heart and the soul and the conscience of the company† – Howard Schultz, CEO of Starbucks Coffee. This quote from Schultz could be the â€Å"magic† that has separated Starbucks from the every other coffee shop; an attitude of marketing which is inspired by the company’s commitment. The successful marketing strategies which Starbucks employs are definitely of interest to anyone interested in business marketing can learn about. Serving coffee is a common part of any restaurant business, but a successful marketing mix will cause a common product to become uncommon and unique to the consumer. A marketing strategy for a company requires commitment from the company with all departments and employees working together towards the same goal. This should be a philosophy which is applied to the entire organization, not simply an idea that is applied to the marketing department. The two main functions of the marketing strategy are to identify the target market, and develop a successful marketing mix for that target market. Within the marketing mix are four essential components: product, place, promotion, and price. Starbucks Coffee Company has developed a marketing mix which has proven to be exceptionally successful for over 40 years. Starbucks opened in 1971 by owners who developed a passion for dark roast coffee, and that was basically the main product that was sold in the stores. After about a decade of selling coffee beans, the owners allowed Howard Schultz to join the company as the firm’s Director of Retail Operations and Marketing. While on a trip to Italy, Schultz came across the Italian â€Å"coffee culture† which intrigued his interest; a cafà © where people would gather, socialize and spend time in leisure. Schultz believed this â€Å"coffee culture† could be replicated in the United States serving the Starbucks brand of dark roasted coffee and adding espresso drinks to the menu. This concept was rejected by the founders of Starbucks, and eventually  Schultz bought the company, and proceeded to build it into the largest retail coffee shop chain in the world. The product line of coffee was expanded to include espresso drinks such as lattes and cappuccinos; and as the company grew, the drink choices also grew to meet the consumer’s needs. Starbucks is known for having store locations everywhere in the world; even to the point of shops across the street from one another. Beginning in neighborhoods or in rural areas, and expanding to high traffic areas such as New York City; a Starbucks Coffee Shop may be found in or very near any city in the United States. Within the â€Å"place† of the marketing mix, one considers the type of stores as important as the location. The majority of Americans have two main â€Å"places† where time is spent, either at work or at home. With Schultz’s vision of the coffee shops that inspire the customers to consider Starbucks his or her â€Å"third place†, all of the shops have the brand of ease and comfort. Designed to be cozy and comfortable, the store decor of every shop is similar, if not identical: big easy chairs and sofas, tables for customers to gather at, high top counters with plenty of electrical outlets for those who take advantage of the free internet, and music playing which adds to the ambiance. Some locations actually have a burning fireplace to warm the atmosphere during the winter months. It is very rare for one to see a promotional advertisement for Starbucks Coffee in a magazine, newspaper, billboard, television commercial, or any other typical advertising campaign. Starbucks used the marketing strategy of â€Å"word-of-mouth† advertising; allowing the high quality of products and the legendary service promote the brand. This tactic has played a huge part in making Starbucks Coffee Company a success. The front line Barista (coffee artist) has been trained not only to prepare specialty coffee drinks, but to include the art of providing â€Å"legendary service† to the customer. This strategy includes promotion of personalized service by learning customer’s names, specific drink preferences, customer’s occupations, and often personal information concerning the customer’s family  and life events. In the beginning, the company’s mission statement was: To establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow. Now, Starbucks has added to the mission statement: To inspire and nurture the human spirit One person, One cup, and One Neighborhood at a time. With all employees working with the company’s mission in mind, the brand is promoted on a daily basis. In no way, shape, or form has Starbucks offered a competitive pricing for the products sold in the stores. One may consider the â€Å"experience† of the Starbucks brand to be included in the price of the products. As stated above, with all front line Baristas working with the company’s mission statement as a guideline, the consumer is purchasing a cup of coffee with the experience of personalized legendary service. While the descriptions of Starbucks Coffee Company’s marketing mix did not include the target marketing objective, Starbucks’ target market includes anyone who is willing to pay a premium price for the â€Å"Starbucks Experience. This decision was made with extensive strategic planning, and with the knowledge that using a unique marketing program such as this was a huge risk in being successful. A good summary about the marketing success of Starbucks is this quote by Howard Schultz, CEO of Starbucks: We establish the value of buying a product at Starbucks by our uncompromising quality and by building a personal relationship with each customer. The marketing mix that Starbucks Coffee Company developed is unique, unconventional, somewhat risky, but most importantly, extremely successful for over 40 years.

Everyman :: essays papers

Everyman The play â€Å"Everyman† is about a complacent Everyman who is informed by Death of his approaching end. The play shows the hero’s progression from despair and fear of death to a â€Å"Christian resignation that is the prelude to redemption.† Throughout the play Everyman is deserted by things that he thought were of great importance portrayed by characters that take the names of the things they represent. Throughout the play Everyman asks the characters to accompany him on his journey to death. He starts with Fellowship, his friends, who promises to go with him until they are informed of the destination. They desert Everyman at that point. He calls upon people who are closer to him, Kindred and Cousin, his kinsmen. They also promise to â€Å"live and die together,† but, when asked to accompany Everyman, they remind of the things he never did for them and desert him. Everyman then calls upon Goods, his material possessions. Goods explains to him that they cannot go on the journey with him, so he is once again deserted. Good Deeds then gets called upon. They say that even though they want to go on the journey, they are unable to at the moment. They advise Everyman to speak to Knowledge. Knowledge is the one that brings Everyman on the journey to cleanse himself. They first go to Confession, which gives him a penance. Once he does his penance, Good Deeds is able to rise from th e ground. They then call upon Discretion, Strength, Five Wits, and Beauty. At first they follow him on his journey, but when they approach his grave they race away as fast as they can. When he finally sinks into his grave, the only one that accompanies him is Good Deeds.

The Effect of Transformation of pGLO in Bacteria

Genetic transformation is a process that primarily is inserting new DNA into an organism to change that organism’s trait. This process has many useful benefits when used correctly in different organisms. In this lab, bacteria was transformed by inserting DNA for Green Fluorescent Proteins. The DNA for these proteins were taken from bioluminescent jellyfish Aequorea victoria. One of the main lessons of the lab is learning of the use of ‘plasmids’. Plasmids are small pieces of DNA that usually code for one trait and are easily transferable between bacteria.This transfer of plasmids between bacteria is actually extremely helpful for them and are key in their survival. The plasmid that codes for the Green Fluorescent Proteins is accompanied with a gene for resistance to the antibiotic ampicillin. To ‘switch on’ the gene for fluorescence caused by the proteins, sugar arabinose must be added to the bacteria’s environment. If there is no sugar arabino se introduced to the plates, then the bacteria will appear white and will not glow, even if the gene for the proteins is successfully inserted.If the gene was successfully inserted and there is sugar arabinose present then the bacteria will glow a fluorescent green. The objectives for this lab is was to see the effects on bacteria in four different cases. The first case is the effect on bacteria when the gene for pGLO is introduced with LB (a ‘broth’ like substance that bacteria feed off of) and ampacillin. The second case is the effect on bacteria when the gene for pGLO is introduced with LB, ampacillin, and sugar arabinose.The third case is the effect on bacteria when no gene for pGLO is introduced, but LB and ampacillin is still introduced, The fourth case is the effect on bacteria when no gene for pGLO is introduced, but bacteria is still placed in a LB enriched environment. The hypothesis for the first plate is that bacteria will grow, however it will not glow even though the pGLO gene is introduced because there is no arabinose to effectively activate the gene. The bacteria will still grow although the ampacillin (which normally kills bacteria) is present because the pGLO gene also acts as a resistant to antibiotics.The hypothesis for the second plate is that bacteria will grow and glow because the gene for pGLO is introduced with sugar arabinose to effectively turn it on. The bacteria will also not die although ampacillin is present because, alike to the first plate, the pGLO assists the bacteria in becoming resistant to antibiotics. The hypothesis for the third plate is that no bacteria will grow at all because it is an ampacillin enriched environment with no pGLO gene to help the bacteria become resistant to the antibiotic.The hypothesis for the fourth plate is that the bacteria will grow normally because although there is no pGLO gene introduced, there is also no antibiotic to prevent the bacteria from growing. (AP Biology Development Co mmittee, 2012) Data/Results: ? Figure 1. Recorded results from observing the transformed bacteria under light and in darkness After proper incubation time, we took the plates and viewed them with the lights on and then turned the lights off to see if any of the plates had colonies that glowed.As seen in Figure 1, the first plate produced some bacteria (one colony) and did not glow. The second plate produced a decent amount of bacteria (eight colonies) and ended up glowing. The third plate did not produce any bacteria at all leaving it impossible to see if anything glowed or not. The fourth plate produced the most amount of bacteria (ten colonies) and did not glow. Conclusion: All four of our hypotheses were correct after reviewing the results.The first plate, that consisted of bacteria with pGLO in an environment of LB and ampacillin, produced colonies however they did not glow due to the fact that there was nothing to turn on the pGLO gene. There needed to be arabinose in the envir onment for the gene to be expressed and since there was not there was no glow. The second plate, that consisted of bacteria with pGLO in an environment of LB, ampacillin, and arabinose, produced a fair amount of colonies that did end up glowing. The bacteria glowed because the pGLO was successfully inserted and transformed and had the arabinose to express the gene.The third plate, that consisted of bacteria without pGLO in an environment of LB and ampacillin, did not produce any bacteria. This outcome was due to the fact that ampacillin kills bacteria and there was no pGLO gene to help the bacteria become resistant to the antibiotic. The fourth plate, that consisted of bacteria without pGLO in an environment of just LB, produced the most amount of bacteria because although it did not have the pGLO gene to prevent antibiotics from killing the bacteria, there were no antibiotics to have to account for.It makes sense that the fourth plate produced the most bacteria because although in both plates one and two there was pGLO to prevent the ampacillin from killing the bacteria, not all of the bacteria were likely to go through transformation correctly and therefore not all of the bacteria had the pGLO ultimately resulting in the termination of a lot of potential bacteria colonies. (AP Biology Development Committee, 2012) The Effect of Transformation of pGLO in Bacteria Genetic transformation is a process that primarily is inserting new DNA into an organism to change that organism’s trait. This process has many useful benefits when used correctly in different organisms. In this lab, bacteria was transformed by inserting DNA for Green Fluorescent Proteins. The DNA for these proteins were taken from bioluminescent jellyfish Aequorea victoria. One of the main lessons of the lab is learning of the use of ‘plasmids’. Plasmids are small pieces of DNA that usually code for one trait and are easily transferable between bacteria.This transfer of plasmids between bacteria is actually extremely helpful for them and are key in their survival. The plasmid that codes for the Green Fluorescent Proteins is accompanied with a gene for resistance to the antibiotic ampicillin. To ‘switch on’ the gene for fluorescence caused by the proteins, sugar arabinose must be added to the bacteria’s environment. If there is no sugar arabino se introduced to the plates, then the bacteria will appear white and will not glow, even if the gene for the proteins is successfully inserted.If the gene was successfully inserted and there is sugar arabinose present then the bacteria will glow a fluorescent green. The objectives for this lab is was to see the effects on bacteria in four different cases. The first case is the effect on bacteria when the gene for pGLO is introduced with LB (a ‘broth’ like substance that bacteria feed off of) and ampacillin. The second case is the effect on bacteria when the gene for pGLO is introduced with LB, ampacillin, and sugar arabinose.The third case is the effect on bacteria when no gene for pGLO is introduced, but LB and ampacillin is still introduced, The fourth case is the effect on bacteria when no gene for pGLO is introduced, but bacteria is still placed in a LB enriched environment. The hypothesis for the first plate is that bacteria will grow, however it will not glow even though the pGLO gene is introduced because there is no arabinose to effectively activate the gene. The bacteria will still grow although the ampacillin (which normally kills bacteria) is present because the pGLO gene also acts as a resistant to antibiotics.The hypothesis for the second plate is that bacteria will grow and glow because the gene for pGLO is introduced with sugar arabinose to effectively turn it on. The bacteria will also not die although ampacillin is present because, alike to the first plate, the pGLO assists the bacteria in becoming resistant to antibiotics. The hypothesis for the third plate is that no bacteria will grow at all because it is an ampacillin enriched environment with no pGLO gene to help the bacteria become resistant to the antibiotic.The hypothesis for the fourth plate is that the bacteria will grow normally because although there is no pGLO gene introduced, there is also no antibiotic to prevent the bacteria from growing. (AP Biology Development Co mmittee, 2012) Data/Results: ? Figure 1. Recorded results from observing the transformed bacteria under light and in darkness After proper incubation time, we took the plates and viewed them with the lights on and then turned the lights off to see if any of the plates had colonies that glowed.As seen in Figure 1, the first plate produced some bacteria (one colony) and did not glow. The second plate produced a decent amount of bacteria (eight colonies) and ended up glowing. The third plate did not produce any bacteria at all leaving it impossible to see if anything glowed or not. The fourth plate produced the most amount of bacteria (ten colonies) and did not glow. Conclusion: All four of our hypotheses were correct after reviewing the results.The first plate, that consisted of bacteria with pGLO in an environment of LB and ampacillin, produced colonies however they did not glow due to the fact that there was nothing to turn on the pGLO gene. There needed to be arabinose in the envir onment for the gene to be expressed and since there was not there was no glow. The second plate, that consisted of bacteria with pGLO in an environment of LB, ampacillin, and arabinose, produced a fair amount of colonies that did end up glowing. The bacteria glowed because the pGLO was successfully inserted and transformed and had the arabinose to express the gene.The third plate, that consisted of bacteria without pGLO in an environment of LB and ampacillin, did not produce any bacteria. This outcome was due to the fact that ampacillin kills bacteria and there was no pGLO gene to help the bacteria become resistant to the antibiotic. The fourth plate, that consisted of bacteria without pGLO in an environment of just LB, produced the most amount of bacteria because although it did not have the pGLO gene to prevent antibiotics from killing the bacteria, there were no antibiotics to have to account for.It makes sense that the fourth plate produced the most bacteria because although in both plates one and two there was pGLO to prevent the ampacillin from killing the bacteria, not all of the bacteria were likely to go through transformation correctly and therefore not all of the bacteria had the pGLO ultimately resulting in the termination of a lot of potential bacteria colonies. (AP Biology Development Committee, 2012)

Agriculture Is A Vital Part Of Society, And Agribusiness

Agriculture is a vital part of society, and Agribusiness is of course the business behind it. While agricultural needs were different in ancient times, farming was always necessary. With agriculture came the domestication of plants and animals. This domestication allowed the human civilization to flourish. With time, new technologies and lifestyles changed the course of agriculture. According to the USDA Census of Agriculture, aging farmers and ranchers, whose average age has risen from 52 to 57 during the last 20 years, are often retiring without a younger family member willing to take over (2007). With the loss of multi-generation ranches comes the rise of corporations. This ultimately leads to greater employment rates. The Bureau of Labor Statistics states that nearly 60,000 skilled agricultural job openings are expected annually in the U.S., yet only 35,000 graduates will be available to fill them (2012). Agricultural managers should find more opportunities this way. Owners of large lots of land, who aren’t often living on the property, will begin to pursue an agricultural manager’s expertise to run their farms as businesses. The decline in farmers, and the increase in large operations can reap many benefits for graduates looking to emerge themselves in an agricultural career. Agribusiness Management means hard work, an extensive education, and many duties both in and out of the office. Ag Management can also reap many financial and emotional rewards. I’m fully awareShow MoreRelatedThe Global Of Global Agribusiness1181 Words   |  5 PagesThe position of global agribusiness is to be successful in the future, due to fundamental factors that the natural resources are a necessity to the quality of human life. The global agribusiness is the industry of the agriculture production. The sustainability of this production is to maintain at a certain rate to ensure the quality of life for the planet and human life. The sustainability of the global agribusiness is vital in existing through the evaluating of its historical representation, theRead MoreAptitudes In Agricultural Business1539 Words   |  7 PagesThe Agricultural Business major shows understudies the working methods and business aptitudes utilized as a part of the advanced nourishment and fiber industry. This program assembles understudy learning and aptitudes expected to oversee little and medium estimated business in farming and associated enterprises. 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Quarterly Review and Planning Sessions are being conducted to assess the status of implementation and completion ofRead MoreRural Development Case Study3210 Words   |  13 Pagesstaff of the De partment of Agrarian Reform (DAR) based at the DAR-Central Project Management Office (CPMO).The result of site validation were now being studied and required documents like Feasibility Studies, Program of Works, Detailed Designs, Agribusiness plans and Institutional Development Plans have been forwarded on a per component basis for evaluation and approval at the CPMO. Quarterly Review and Planning Sessions are being conducted to assess the status of implementation and completion ofRead MoreNafta Essay1377 Words   |  6 Pagesrelated to agribusiness, materials and vehicles) were eliminated on a gradual basis, starting with the agreement’s implementation and completion on January 1, 2008. Around one-fourth of all U.S. imports (particularly unrefined petroleum, machinery, gold, vehicles, livestock, and domesticated animals) originates from Canada and Mexico, which are the United States second-and third-biggest providers of imported merchandise. Furthermore, around 33% of U.S. exports, especially hardware, vehicle parts, mineralRead Morerural livelihood1375 Words   |  6 Pagesimplementation of different project and formulating policies that promote better living standards for the rural community. Socio-economics is the social science that studies how economic activity affects social processes. In general it analyzes how societies progress, stagnate, or regress because of their local or regional economy, or the global economy. 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Briones 2 Introduction Although many still think of the Philippines as an agricultural economy, strictly speaking, it is not. Agriculture, fishery and forestry directly account for just one-fifth (20 percent) of the economy’s aggregate domestic output (GDP). Ever since the 1960s, the direct share of agriculture in the GDP had fallen below one-third, and by 1981, the sector’s share had decreasedRead MoreAnimal Agriculture And Its Effects On Human Health And Disease Essay2190 Words   |  9 Pagesexhaust? Natural gas production? Oil production? Excessive industrial bases releasing uneeded amounts of gas into the atmosphere? No; the answer is rather surprisingly unknown- animal agriculture. In the current state of unsustainability, there are many interrelated issues the human race faces today due to animal agriculture such as fresh water scarcity, collapse of sea life ecosystems, unprecedented extinctions and loss of biodiversity, food security and agricultural land use inefficien cies, implicationsRead MoreModern Trends in Tourism2268 Words   |  10 Pagesactivity which the affluent took part in. The word tourist was used by 1772 and tourism by 1811. The Grand Tour for example was an activity that young, affluent European men took part in to travel across Europe and gain knowledge and be cultured. Leisure travel came into play with the industrial revolution and Thomas Cook was one of the pioneers in offering tourism products at this stage. Today the tourism industry plays a vital role in the economy as well as in the society. Organizations such as the United

The Neoliberal Arts How Colleges Have Sold Their Soul

In September of 2015, Harper’s Magazine published William Deresiewicz’s essay The Neoliberal Arts: How colleges have sold their soul to the market. In this essay, Deresiewicz discusses how colleges have changed their mindset over the last century and how the world’s new neoliberal thinking has changed higher education for the worse. Deresiewicz believes that â€Å"The purpose of education in a neoliberal age is to produce producers.†(1) In his introduction, Deresiewicz compares the ideologies of colleges from the 1920s to today’s thoughts. He concluded that â€Å"College is seldom about thinking or learning anymore.†(1) He also believes that there is only one value of education now and that is commercial. The other values are tolerated only when they pertain to commercial value. With the new beliefs in neoliberalism, Deresiewicz determines that â€Å"The world is not going to change, so we don’t need young people to imagine how it mi ght.†(3) This leads to education just being about information rather than free thinking. He then goes into discussing how there are others who have come to the realization that not everyone can have high paying jobs as well. Deresiewicz concludes that students only care about the skills needed to start their career not obtaining general knowledge. Colleges teach their students to be leaders for their own benefit not the benefit of others. The neoliberal society, Deresiewicz believes, has begun to give students â€Å"a sense of helplessness†(5) so they have noShow MoreRelatedOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagesendings that accord with major shifts in political and socioeconomic circumstances and dynamics rather than standard but arbitrary chronological break points. In the decades that followed the Great War, the victorious European powers appeared to have restored, even expanded, their global political and economic preeminence only to see it eclipsed by the emergence of the Soviet and U.S. superpowers on their periphery and a second round of even more devastating global conflict. The bifurcated international

The Test Gather Information About The Students Progress

On the other hand, criterion-referenced tests gather information about the students’ progress or accomplishments in relation to a specific criteria (Gottlieb, 2006). These tests are designed to show how students achieve in comparison to standards, usually state standards. In other words, these tests evaluate what students are expected to know and be able to do at a specific time, so the students will demonstrate if they have met the standards. One of the advantages of these tests is that teachers can plan based on the student’s needs. Each state is in charge of developing their own standards for each subject area. Examples of these assessments are the Stanford Achievement Test and the Iowa Test of Basic Skills (DeVries, 2011). Diagnostic†¦show more content†¦The following are other examples of diagnostic tests used to assess sight words. Those are the Gilmore Oral Reading Test: Word recognition in context, and the Diagnostic Reading Scales (Individual test): Decoding skills and word recognition (DeVries, 2011). Validity and Reliability, and Standard Error of Measurement One of the advantages of standardized tests is that they are designed for validity and reliability.They are the most important features of a test because it indicates the quality and usefulness of the assessment (DeVries, 2011, p. 44). Validity refers to how well a test measures what it is supposed to measure (Center for Public Education, 2006). Reliability is necessary but also needs to be valid. For example, if I weigh myself in a scale that is off by five pounds, the scale will read my weight everyday with an additional of 5 pounds. The scale is reliable because it consistently shows me the same weight every day, but it is not valid because the scale is not showing my real weight. The same can be said with the assessments in the classroom. If an assessment was provided to the students to measure their achievement and ability in a particular subject, but instead the assessment measures concepts; then, the assessment is not valid (Education Portal, 2014). There are some factors that can affect validity (Education Portal, 2014). For example,

50 Fancy Words Free Essays

The New York Times 50 Fancy Words (defined and used) 1. Inchoate: just begun and so not fully formed or developed; I am glad your inchoate proposals for integrating the company were not accepted this time, thus saving us face. 2. We will write a custom essay sample on 50 Fancy Words or any similar topic only for you Order Now Profligacy: recklessly wasteful; wildly extravagant, profligate behavior; Anderson’s profligacy cost him his job and its better you tighten up your belt before you go the same way. 3. Sui Generis: being the only example of its kind, unique; Mr. Bill Tandy generated his sui generis theory based on little research and more hypothesis, thus finding no takers for his pet project. 4. Austerity: severe and morally strict; the quality of being austere, having no pleasures or comforts; Every major war on this planet were followed by many years of austerity. 5. Profligate: using money, resources, etc. , in a way that wastes them; The firm’s profligate spending only hastened its downfall. 6. Baldenfreude: Satisfaction derived from the misfortune of bald or balding individuals (coined by NYT columnist Maureen Dowd); Humpty Dumpty’s antics remain a constant source of baldenfreude for children and adults alike. 7. Opprobrium: harsh criticism, contempt; His ludicrous attempts at mimicry in the office only earned him the opprobrium of his colleagues. 8. Apostates: pl; a person who abandons a belief or principle; The millionaire technocrat and his cronies were publicly derided for being apostates, after they were exposed of polluting the environment while purporting to have spent large sums for water conservation. . Solipsistic: the theory that the self is all that can be known to exist; His solipsistic view about life ensured that he lived in social isolation. 10. Obduracy: refusing to change in any way; Anthony’s obduracy in his legal case expedited his impeachment. 11. Internecine: causing destruction to both sides; The African states’ internecine confl ict continues to extract a terrible toll on innocent human lives. 12. Soporific: adj; causing sleep; The soporific drug caused Tony to fall asleep in the board meeting. 13. Kristallnacht: German, night of (broken) glass : Kristall, crystal (from Middle High German, from Old High German cristalla, from Latin crystallus, crystallum; see crystal) + Nacht, night (from Middle High German naht, from Old High German; see nekw-t- in Indo-European roots); The Kristallnacht remains an infamous event in the German history. 14. Peripatetic: going from place to place; The peripatetic bards of yore propagated the words of the Holy Prophet. 15. Nascent: beginning to exist, not fully developed; In its initial stage, the nascent film industry faced harsh opposition from moral groups. 16. Desultory: going from one thing to another, without a definite plan or purpose; Garcia’s desultory conversation got everybody yawning. 17. Redoubtable: deserving to be feared and respected; Mike’s redoubtable instincts as a prize-fighter kept his opponents at arm’s distance. 18. Hubris: excessive pride; The Empire’s vanity and hubris in its exaggerated military were the reason for its downfall. 19. Mirabile Dictu: wonderful to relate; Randy’s winning putt remained mirabile dictu in the golf club gossip for many years. 20. Creches: a place where babies are looked after while their parents work, shop, etc. Go down the Green Avenue and you will find a string of creches and day-care centres. 21. Apoplectic: sudden loss of the ability to feel or move; adj: suffering from apoplexy; easily made angry; His son’s antics on the playground left him apoplectic with rage. 22. Overhaul: to examine carefully and thoroughly and make any necessary changes or repairs; to come from behind and pass them; Michael’s faster car easily overhauled the leading drivers in the F1 championship. 23. Ersatz: used as a poor-quality substitute for something else, inferior to an original item; The DJ’s ersatz musical numbers were a poor rendition of Celina’s work. 4. Obstreperous: very noisy or difficult to control; Andy’s obstreperous behavior just after a few drinks generally caused his early exit from most parties. 25. Jejune: too simple, naive; dull, lacking nourishment; Horrified by the senator’s jejune responses to their problems, the voters guild decided to withdraw their support to him in the forthcoming elections. 26. Omerta: rule or code that prohibits speaking or revealing information, generally relates to activities of organized crime; sub; the Mafia; Henry was vowed to the code of Omerta and sealed his lips during the police interrogation. 7. Putative: generally supposed to be the thing specified; Mr Brown is referred to as the putative father in the document. 28. Manichean: A believer in Manichaeism – an ancient Iranian Gnostic religion; Roberta’s Manichean beliefs found little approval in the stoic theology group discussion. 29. Canard: a false report or rumour, aerofoil designs on certain airplanes; The disturbing canard about my company’s finances left me in despair. 30. Ubiquitous: seeming to be everywhere or in several places at the same time; The ubiquitous internet is both a blessing, as well as, a curse. 1. Atavistic: relating to the behavior of one’s ancestors in the distant past; The chieftain urged his tribe to curb their atavistic urges and refrain from unnecessary violence. 32. Renminbi: another name for the Chinese Yuan, official currency of People’s Republic of China; Chinese renmin people + bi currency; Around 1950, the Chinese government officially released the Renminbi notes for circulation. 33. Sanguine: hopeful, optimistic; She remained sanguine about our chances of success in the raffle draw. 34. Antediluvian: very old-fashioned; His antediluvian ideas are preposterous! 35. Cynosure: object or someone who serves as a focal point of attention and admiration, something that serves to guide; His wife, Catherine, remained the cynosure of all eyes throughout the evening gala. 36. Alacrity: eagerness or enthusiasm; Richard accepted her offer of marriage with alacrity. 37. Epistemic: cognitive, relating to learning, or involving knowledge; The monk’s epistemic dissertation was an engaging study of New Testament beliefs. 38. Egregious: exceptional, outstanding; The NBA referee’s decision was the most egregious error of judgment. 39. Incendiary: designed to set something on fire, tending to create public disturbances or violence; Amanda’s incendiary remarks alienated her from the whole campus. 40. Chimera: an imaginary creature composed of the parts of several different animals, wild or impossible idea; Harry gazed awestruck at the monstrous chimera, a gigantic beast with the head of a lion and the body of a winged horse. 41. Laconic: using few words; Jerry’s laconic sense of humor endeared him to the crowd. 2. Polemicist: person skilled in art of writing or speech, arguing cases forcefully; Mr. Trimble stands little chance in the public debate against the Republican polemicist candidate, Mr. Burns. 43. Comity: mutual civility; amity, an atmosphere of social harmony, the policy whereby one religious sect refrains from proselytizing the members of another sect; The Shias and Sunnis liv ed in perfect comity in their remote mountain hamlet. 44. Provenance: the place that something originally came from; He deals in antique furniture of doubtful provenance. 5. Sclerotic: condition in which soft tissue in the body becomes abnormally hard; Doctors were at a loss in explaining the child’s unusual sclerotic condition. 46. Prescient: knowing or appearing to know about things before they happen; His prescient instincts saved him a small fortune when he sold his shares before the stock market crash. 47. Hegemony: control and leadership, by one country over others; The United States’ military hegemony in the region was a source of great distress to Iqbal. 8. Verisimilitude: the appearance of being true or real; To add verisimilitude to the play, the stage is covered with snow for the winter scene. 49. Feckless: not able to manage things properly or look after oneself, not responsible enough; The McCarthy’s are feckless parents with more children than they could support. 50. Demarche: step or manoeuvre in political or diplomatic affairs; Thierry’s political demarche with the liberals saved the government a great deal of face in the senate hearings. 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